Blondebedhead blogger Andrea Kerbuski shares the secrets behind her blog

Andrea Kerbuski might work for a government agency but she doesn’t let that stop her from getting creative with her fashion. To Capital Area Michigan Works, she is the chief communications officer, but to the online community, the 27 year old is the hair behind the popular site blondebedhead.com.

Blogging since January 2010, her site has quickly grown and now has over 3,800 followers.

“I just started getting into reading blogs and sharing my outfits on online communities like Chictopia and Lookbook,” Kerbuski, who attended MSU for agriculture and natural resources communications, said. “Finally I wanted a place to showcase not only my personal style but my own photography and a blog made sense.”

Describing her style as a relaxed, rocker look, Kerbuski draws inspiration from Caroline of Caroline’s Mode, a Swedish blogger with a fashion-forward style. Her clothes come from anywhere- J Crew, Nasty Gal and department stores-are all fair game.

“I’m usually looking for a good deal,” Kerbuski said. “I love shopping the sales at Shopbop.com and Isaay.com.”

Although her outfits are very fashion-forward, she wears many of her outfits to work.

“Everything on my blog is what I’ve worn in real life,” she said. “I’ll mention on the site where I wore the outfit to. Sometimes it’s on weekends or after work. I try to wear more polished looks on the weekdays and I get all kinds of reactions from co-workers. The ladies get really excited when I wear new shoes or style a cute skirt and I’ll also get made fun of; all in good fun.”

Working in the public sector has restricted her style, she admitted, but she still has a lot of freedom.

“I work for a government agency,” Kerbuski said, “but I don’t let that define my style. It definitely restricts it, but I still have a lot of freedom.
She also has a supplemental income from her blog, which has several corporate sponsors.

“I made good connections from the start,” Kerbuski said, “which wasn’t purposeful. I went o NYC for Fashion Week in February 2010, a month after my blog launched and the sweet soul, Jessica of What I Wore, let me tag along with these huge bloggers for a Girls Night Out event.”

She continued to make connections at Fashion Week by taking pictures of the bloggers and sharing them as long as they did two things: gave her photo credit and linked back to her blog.
“That really helped me initially,” Kerbuski said. “And slowly I started attending blogger meet-ups and conferences and started connecting with other bloggers, sharing clothes, featuring each other, etc.”

The best things about blogging, according to Kerbuski, are the friends she’s made across the country and the ability to travel.

“I’ve been able to attend some really great events, visit some amazing cities and have even had some help with the costs,” she said.

The worst thing? The pangs of jealousy and envy of other bloggers you feel from time to time.

“It’s so easy to compare yourself,” Kerbuski said. “But just remember, different opportunities come to different people and if you want more of them, you just have to work harder. It’s as simple as that.”

 

Photo credit: Andrea Kerbuski/Google Images