If there’s one diet buzzword you can’t get away from in today’s advertising, it’s “gluten-free.”
From cookies and crackers to cereal and bread, there’s no escaping the special sections of grocery stores filled with gluten-free products.
Even though this lifestyle has exploded in the health market, a lot of confusion still lingers among both consumers and food companies.
What is gluten?
Gluten is a protein found in grains such as barley, wheat, rye and oats. To fully commit to a gluten-free lifestyle, one must swear off any products containing these ingredients.
Why do people chose this lifestyle?
For those with Celiac disease, a digestive and autoimmune disorder, eating gluten destroys the lining of the small intestine. Unfortunately, for those with this disease, cutting out gluten is virtually their only option. Another common reason for a gluten-free diet, which has been highly promoted in the advertising world, is weight loss. It is commonly known that eating too many starchy foods can cause a weight gain.
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