Wine Wednesday: Why Barefoot is the Go-To Brand For College Kids

If you ever come across the home of a wine-loving college student, you can almost guarantee you’ll find a bottle of Barefoot Wine.

Out of the numerous wine brands carried in your local store, here are Grand Central’s reasons why Barefoot is the most popular.

It’s cheap

If you want something classier than a $2 bottle of wine, Barefoot should be your choice. It never runs more than $6 a bottle and it goes on sale often. No matter what your budget is, you can always spare an extra $6 for this end-of-the-week necessity. That’s right, necessity.


No matter if you’re a red, blush or white wine drinker, you can usually find the type of wine you want in the Barefoot brand. From White Zin and Chardonnay to Malbec and Merlot, there’s something to satisfy everyone’s tastebuds.

It’s easily accessible

Whether you’re on a special trip to the liquor store or on a weekly trip to the grocery store, nearly every place that sells bottled wine offers Barefoot. The availability of this brand might be both a blessing and a curse.

The label looks fun

Even though it’s a relatively cheap bottle of wine, the label leads you to believe otherwise. We’ve all seen those plain labels that look as if they were designed in three minutes. Classy labels mean classy wine, right?

It tastes just as good as any other wine

As college kids, many of us aren’t wine connoisseurs. Wine is wine. If we can get a cheap bottle of wine that tastes decent, it’s a win-win situation because we can save the rest of our money for more important things.